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Pop Culture

Guy with 90s-style radio show on TikTok is actually changing lives for aspiring musicians

"The Bun 91.3" is giving unknown artists massive followings and even record label deals.

the bun 91.3, new music on spotify

This guy rocks.

TikTok is a place where obscure music is celebrated, retro comedy is king and lives can be changed overnight. But it’s a rare feat for all three of those corners to intersect on the platform.

As is the way with many TikTok sensations, faux radio show “The Bun 91.3” started off as a fun hobby. The DJ, known only to listeners as “The Bun,” highlights songs by up-and-coming artists all while sporting aviator sunglasses and mastering that cheesy, old-school radio voice.

Much to his surprise, The Bun’s passion project has actually been bringing major attention to aspiring musicians who might otherwise go unnoticed, just like real radio shows did back in the day.



Take for instance the band Bird Photos. In his video playing their song “Dove,” The Bun said that the group had only 85 monthly listeners. After the clip was viewed over 650,000 times, Bird Photos’ reach skyrocketed to over 36,000 monthly listeners on Spotify.

@thebun91.3 Next song up: Dove - Bird Photos #rock #indierock #indie #indiepop #thebun913 #radiohost #spotifyplaylist ♬ Dove - Bird Photos

“Man really gave them a 7800% increase in listeners in four days. We LOVE small artist promoters,” one person commented.

Or singer/songwriter Sarah Crean, whose song "2:00 AM" blew up with over 4.6 million views after The Bun professed he "couldn’t get enough of it” (one of his signature phrases). Crean went from having only 295 monthly listeners to 170,000 monthly listeners and ended up signing with well-known record label AWAL.

@thebun91.3 Next song up: 02:00 AM - Sarah Crean #indiepop #indierock #menitrust #japanesebreakfast #indie #sarahcrean #thebun913 #radiohost #spotifyplaylist ♬ 02:00 AM - Sarah Crean

“My gratitude for it all is immense," Crean told Insider. "He's putting really incredible artists forward to such an open-minded following and it's opening so many doors for them…I think he's got something really special there."

Following successes like these, The Bun’s creative outlet has turned into something of a mission—one which he is fully committed to. The DJ also shared with Insider that he not only spends every morning scouring the internet for cool tracks, but he’ll also find local bands and solo artists to see them play at nearby venues.

Of course, with his newfound internet clout, musicians often reach out to him for coverage. Like Minova, who submitted their song “I Miss You So” and got so many new followers they released a whole new single. (Of course, The Bun covered that, too.)
@thebun91.3 Next song up: I Miss You So - Minova #minova #dayglow #wallows #clairo #sarahcrean #indiepop #sadgirlstarterpack #thebun913 #spotifyplaylist #radiohost ♬ I Miss You So

For The Bun, helping aspiring artists potentially get out of any side hustles and instead focus on what they love is the best part of the job. "I just get a lot of joy out of them winning," he told Insider.

We see plenty of videos on TikTok with folks sharing their art, but it’s not every day that we see someone going out of their way to showcase someone else’s. The Bun is out there doing the dang thing, and doing it all with a huge dose of quirky charm. It’s something we can’t get enough of.

By the way—you can also find The Bun’s special curated playlist featuring these artists, and more, over on Spotify.

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From political science to joining the fight against cancer: How one woman found her passion

An unexpected pivot to project management expanded Krystal Brady's idea of what it means to make a positive impact.

Krystal Brady/PMI

Krystal Brady utilizes her project management skills to help advance cancer research and advocacy.

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Cancer impacts nearly everyone’s life in one way or another, and thankfully, we’re learning more about treatment and prevention every day. Individuals and organizations dedicated to fighting cancer and promising research from scientists are often front and center, but we don’t always see the people working behind the scenes to make the fight possible.

People like Krystal Brady.

While studying political science in college, Brady envisioned her future self in public office. She never dreamed she’d build a successful career in the world of oncology, helping cancer researchers, doctors and advocates continue battling cancer, but more efficiently.

Brady’s journey to oncology began with a seasonal job at a small publishing company, which helped pay for college and awakened her love for managing projects. Now, 15 years later, she’s serving as director of digital experience and strategy at the American Society of Clinical Oncology (ASCO), which she describes as “the perfect place to pair my love of project management and desire to make positive change in the world.”

As a project manager, Brady helps make big ideas for the improvement of diagnosing and treating cancer a reality. She is responsible for driving the critical projects that impact the lives of cancer researchers, doctors, and patients.

“I tell people that my job is part toolbox, part glue,” says Brady. “Being a project manager means being responsible for understanding the details of a project, knowing what tools or resources you need to execute the project, and facilitating the flow of that work to the best outcome possible. That means promoting communication, partnership, and ownership among the team for the project.”

At its heart, Brady’s project management work is about helping people. One of the big projects Brady is currently working on is ASCO’s digital transformation, which includes upgrading systems and applications to help streamline and personalize oncologists’ online experience so they can access the right resources more quickly. Whether you are managing humans or machines, there’s an extraordinary need for workers with the skillset to harness new technology and solve problems.

The digital transformation project also includes preparing for the use of emerging technologies such as generative AI to help them in their research and practices.

“Most importantly, it lays the groundwork for us to make a meaningful impact at the point of care, giving the oncologist and patient the absolute latest recommendations or guidelines for care for that specific patient or case, allowing the doctor to spend more time with their patients and less time on paperwork,” Brady says.

In today’s fast-changing, quickly advancing world, project management is perhaps more valuable than ever. After discovering her love for it, Brady earned her Project Management Professional (PMP)® certification through Project Management Institute (PMI)—the premier professional organization for project managers with chapters all over the world—which she says gave her an edge over other candidates when she applied for her job at ASCO.

“The knowledge I gained in preparing for the PMP exam serves me every day in my role,” Brady says. “What I did not expect and have truly come to value is the PMI network as well – finding like-minded individuals, opportunities for continuous learning, and the ability to volunteer and give back.”

PMI’s growing community – including more than 300 chapters globally – serves as a place for project managers and individuals who use project management skills to learn and grow through events, online resources, and certification programs.

While people often think of project management in the context of corporate careers, all industries and organizations need project managers, making it a great career for those who want to elevate our world through non-profits or other service-oriented fields.

“Project management makes a difference by focusing on efficiency and outcomes, making us all a little better at what we do,” says Brady. “In almost every industry, understanding how to do our work more effectively and efficiently means more value to our customers, and the world at large, at an increased pace.”

Project management is also a stable career path in high demand as shown by PMI research, which found that the global economy will need 25 million more project managers by 2030 and that the median salary for project managers in the US has grown to $120K.

If you’d like to learn more about careers in project management, PMI has resources to help you get started or prove your proficiency, including its entry-level Certified Associate in Project Management (CAPM) certification program. For those interested in pursuing a project management career to make a difference, it could be your first step.

Brielle Asero lost her job after 2 months.

TikTokker Brielle Asero, 21, a recent college graduate, went viral on TikTok in October for her emotional reaction to the first day at a 9-to-5 job. The video, which received 3.4 million views, captured the public’s attention because it was like a cultural Rorschach test.

Some who saw the video thought that Asero came off as entitled and exemplified the younger generation’s lack of work ethic. In contrast, others sympathized with the young woman who is just beginning to understand how hard it is to find work-life balance in modern-day America.

“I’m so upset,” she says in the video. "I get on the train at 7:30 a.m., and I don't get home until 6:15 p.m. [at the] earliest. I don't have time to do anything!" Asero said in a video.

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In the letter, the wife revealed that there was a “good chance” that the son he thought was his wasn’t his biological child. A few weeks before their wedding day, the wife got drunk at her bachelorette party and had a one-night stand with another man. Soon after that night, she became pregnant but was unsure who the father was.

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