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When you're a venture capitalist considering investing in a company that makes women-oriented products, you better be comfortable with all aspects of womanhood. That includes seeing the head of the company pregnant—with twins—while she makes her pitch.

CEO Joanna Griffiths made that perfectly clear while raising capitol last year for Knix Wear, the undergarment company she founded in 2013. After online sales during the pandemic pushed the company's revenue in excess of $100 million, Griffiths decided it was time to expand. When approaching venture capitalists about investing, she had a rule—any investor who spoke negatively or disparagingly about her pregnancy, raising it as a concern about her company's future, was automatically disqualified from investing.

No matter how much cash they could bring to the table, she didn't want their money if they thought her pregnancy was going to devalue her company.

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