Being told that girls are weak and soft and that boys are aggressive and unemotional is about as played out as the Macarena and Harlem Shake. Yet, it still happens often in our society.

We've all witnessed gender stereotyping in our daily lives, but what impact does it have on our children?

A big one.

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A new company combines action figures with dolls, and boys love them.

A new toy company can be a game-changer for young boys.

When mom and psychotherapist Laurel Wider heard her young son say boys aren't supposed to cry, she knew she had to do something.

Laurel Wider believes we need to flip the script on how we talk to boys. Photo from Laurel, used with permission.

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