Imagine heading out to run errands at all your usual places, and your phone's "equity app" has a better idea.

Siri might say, "Buy your groceries at one of these other stores, just as close as your regular store." Or "There are three coffee shops within 2 miles. You haven't tried this one before."

We already get shopping suggestions when we bring up Google Maps, especially when our smartphones are transmitting our GPS coordinates. A similar type of computation is happening behind the scenes at Facebook and Twitter, whose targeted ads can sometimes be scarily on point.

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As you sit down to eat your breakfast in the morning or grab an afternoon snack, take a minute to consider your food, how it was made, and how it got to your plate.

The fruit on your plate were grown and picked on farms, then processed, packaged and sent to the grocery store where you bought them.

Sounds simple, right?

The truth is, that process is anything but simple and at every step in the journey to your plate, harm can be caused to the people who grow it, the communities that need it, and the planet we all call home.

For example, thousands of kids live in food deserts and areas where access to affordable and nutritious food is limited. Around the world, one in three children suffer from some form of malnutrition, and yet, up to 40% of food in the United States is never eaten.

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