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A player's quiet protest sparked an important national conversation.

The 49ers quarterback defends his decision to protest during the national anthem.

San Francisco 49ers quarterback Colin Kaepernick sat huddled on the bench before his team took on the Green Bay Packers in a preseason football game.

As the national anthem played, players on both teams stood to honor the flag. Kaepernick, however, wasn't among them.

This decision — not his electric play that led the team to the Super Bowl just a few seasons back — may very well go down as the defining moment in his career. He seems OK with that.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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