trader joes seasonal items

Trader Joe's customers love the stores iconic items and laid-back vibes. – Photo credit: @urbannic/TikTok

Internet, Pop Culture, Popular

Woman breaks down the ‘psychology tricks’ Trader Joes uses to create its loyal following

Heather Wake

10/27/2023
Pictured here: Anita Omary; her son, Osman; and Omary’s close friends – Photo credit: Array

In Partnership With Levi Strauss Foundation →

Family, Modern Families, Motherhood

Once a refugee seeking safety in the U.S., Anita Omary is using what she learned to help others thrive.

Sarah Watts

2/11/2026