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Check out Tommy Hilfiger's clothing line for kids with disabilities.

This adaptive clothing line is an awesome step in the right direction.

Tommy Hilfiger just made news by announcing a new line of adaptive kids’ clothing for the spring.

“What the heck is adaptive clothing?” you might be asking. Precisely. The term sounds foreign because no large companies have sold that type of clothing ... until now.

People with disabilities don’t fit into clothing the same way able-bodied people do. They can’t button and zip the same way. They can’t wiggle into (or out of) clothing like others can.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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