I spent $13.98 to buy the domain name IReallyDoCare.com.

It was a spur-of-the-moment decision in response to first lady Melania Trump's decision to wear a jacket with the message "I Really Don't Care. Do U?" printed across the back on her way to visit immigrant children detained at the border. Using that moment to buy a domain name doesn't seem like the most obvious of paths, but the end result of that choice has been incredible.

Melania Trump wearing a jacket that says "I Really Don't Care. Do U?" Photo by Chip Somodevilla/Getty Images.

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24 hours after Donald Trump took the oath of office, millions of people around the world took to the streets. It was the biggest protest in U.S. history, and it took place on every single continent. Yes, including Antarctica.

Photo by Dan Kitwood/Getty Images.

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