It's sounds weird, but having models who look like the women who buy swimsuits can actually help sell swimsuits? Target has been the number one market share holder in women's swimwear since 2015, and it's hard not to feel that their commitment to inclusive models gets part of the credit.

Target just launched their Swim 2020 campaign, and the models for the retailer's line come in all sizes and races, just like the women who are actually buying them. This year, Target even cast a model with Ichthyosis, a hereditary skin condition that causes the body to shed its skin every two weeks. The condition creates rough, dryer skin on the surface of the body, giving it an appearance like scales.

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Spring's warmer weather can bring about an unfortunate, terrifying reminder: Beach season is around the corner.

Summer should be the season of carefree living, but fashion brands too often use the extra sunshine as an excuse to shove body-shaming ads about beach bodies down our throats for their own gain.

Target is the latest retailer to change the way it advertises beach bodies in a new swimsuit campaign featuring a diverse set of models in ads that haven't been digitally retouched.

Photo courtesy of Target.

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France's ban on the burkini might not last much longer.

France just learned that telling women what they can or cannot wear never ends well.

When Aheda Zanetti designed the burkini more than a decade ago, she did it for one very simple reason.

"I created them to stop Muslim children from missing out on swimming lessons and sports activities," the Australian-based designer told Politico. "There was nothing out there to suit their needs."

For the uninitiated, a burkini — a portmanteau of "burqa" and "bikini" — is essentially a full-coverage wetsuit that some Muslim women choose to wear for personal or religious reasons.

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