Tatiana von Furstenberg laid out more than 4,000 works of art on the floor of her apartment and was immediately struck by what she saw.

The pieces of artwork were submitted from various prisons across the country in hopes of being featured in "On the Inside," an exhibition of artwork by currently incarcerated LGBTQ inmates, curated by von Furstenberg and Black and Pink, a nonprofit organization that supports the LGBTQ community behind bars. The exhibit was held at the Abrons Arts Center in Manhattan toward the end of 2016.

"I put all the submissions on the floor and I saw that there were all these loving ones, these signs of affection, all of these two-spirit expressions of gender identity, and fairies and mermaids," von Furstenberg said.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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