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Women in Hollywood are uniting to deliver an important message during awards season.

As the brightest stars in Hollywood gather at the SAG awards to celebrate the best films of the year, these time-honored celebrations may look a little different — and for good reason.

For the first time ever, the 2018 Screen Actors Guild Awards will be hosted by a woman, Kristen Bell, and all of the night's presenters will be women.

This is not a coincidence. It's a very intentional, kickass decision to honor the women who made 2017 such a game-changing year when it comes to speaking up about attacks on women and families, sexual harassment, and misconduct.

“Beginning with the Women’s March in January, it’s been the year of the woman," SAG Awards Executive Director Kathy Connell told The Hollywood Reporter. “This is a unifying salute to women who have been very brave and speaking up.”

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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