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Joe Biden: 'Equality is not a matter of "identity politics."'

The former VP shares an important message in the foreword of author Sarah McBride's new book.

Sarah McBride is a brilliant, accomplished woman with a brand-new book — and one very famous fan.

Actually, she has many famous fans, but just one wrote the foreword to her memoir, "Tomorrow Will Be Different." McBride is one of the most well-known activists in the fight for transgender rights. When she spoke at the 2016 Democratic National Convention, she became the first out trans person to address a major party's political convention, and she currently works as the Human Rights Campaign's national press secretary. Before that, she worked for a man named Beau Biden.

Beau was the son of former Vice President Joe Biden and served as Delaware's attorney general from 2007 to 2015. McBride worked in Beau's office, earning the admiration of both generations of Bidens.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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