Teddy Roosevelt once said, "It is not what we have that will make us a great nation; it is the way in which we use it."

Roosevelt was an avid sportsman, outdoorsman, and hunter. He was an explorer and roughrider. While he really loved shooting things, he also saw the very real potential humans had to exhaust nature's resources.

When he became president in 1901, he wanted to use his power to protect the wild places he loved. And oh boy, he did. He quickly established his legacy as one of our nation's great conservationists, and while in office, he used his powers to create or add to six national parks and 18 national monuments.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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