Since plastic was first invented in 1907, over 8.3 billion tons has been produced, of which 79% has either wound up in a landfill or the natural environment.

About a third of this plastic are single-use products such as straws, cutlery, and shopping bags. Plastic bags now kill over 1000,000 marine animals a year and the Great Pacific garbage patch has grown past 1.6 million square kilometers.

Unfortunately, plastic production on Earth is showing no signs of slowing. According to The Guardian, plastic production is set to skyrocket over the next 10 to 15 years, with over 360 million tons produced in 2018 alone.

One way we can work to decrease the amount of plastic produced is to change how and where we shop. Greenpeace has taken the lead by ranking 20 of America's top supermarket chains in terms of how they're fighting the plastic crisis.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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