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It's so much more than fun.

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Nike's Made to Play

If you've ever watched kids on a playground running around and laughing, you might think they’re just having a great time.

It's hard to imagine that something so fun could help them succeed at the more serious life stuff. But that is, in fact, exactly what playtime is doing.

Research has actually proven time and time again that regular play is integral to kids' success in school, social situations, and, eventually, the careers that they choose to pursue.

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