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mallorie dunn

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50 years ago, today's size 00 was an 8. This viral post shows why vanity sizing must end.

"Stop believing the social normatives about who and what you should be."

Deena Shoemaker was going through her closet when she realized something odd: She had several pairs of pants in drastically different sizes.

It wasn't that she had gained or lost a lot of weight recently. Despite the varying sizes on the labels, each pair of pants fit her exactly the same. Shoemaker is simply a victim of something that plagues millions of people around the world: arbitrary clothing sizes. Some brands are "true to size" while others "run small" or "run large." Still others use "vanity sizing" like double- or triple-zero to make sizes seem smaller than they are.

Finding six pairs of pants that fit her the same in a range of sizes from 5 to 12 opened her eyes to just how ridiculous our clothing size system truly is. And as a mentor coach at Youth Horizons, a nonprofit organization that supports at-risk kids, Shoemaker knew that teen and tween girls felt her frustration magnified tenfold.

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