Lingerie Articles and News

Rihanna's new lingerie line, Savage X Fenty, is here. And women of all sizes, shapes, and shades are going gaga over it.

Whether you're spectacularly slim or fabulously full-figured, Rihanna's Savage X Fenty line has you covered. (OK, maybe not totally covered — that's kind of the point.) The lingerie comes in 36 different sizes, 32A-44DD in cup size and XS-3X in panties.

It also comes in seven different shades of nude. Remember when "nude" was all one color? (That may still be the case, actually, but who wears nylons anymore?) With shades like "honey," "tobacco," and "caviar," every woman can find a bra that won't stand out.

"savage x fenty has me crying real tears of happiness" https://t.co/kdyyuNP0Ao
— Teen Vogue (@Teen Vogue) 1526046306

Twitter is having a field day, both over the lingerie itself and the long lines to get it.

People are loving the diversity of the models on the Savage X Fenty site. How often do we see thighs that touch in underwear ads? How often do we see a wide variety of skin hues all in one spot?

Can we just appreciate the diversity of models for Savage X Fenty - all different shapes, sizes and colours🙌🏼 Rihan… https://t.co/cfI0rOKut0
— Talia Mar (@Talia Mar) 1526038623

— (@)

Loving the diverse body types on the Savage x Fenty website. There are smaller women, bigger women, large busts, sm… https://t.co/5CYc16JUEf
— Hot Tamale (@Hot Tamale) 1526054805

Rihanna is definitely onto something with this: So many people want her undies they're willing to wait in long lines to get it. Many would-be buyers lamented online wait times of an hour or more following the launch of the line.

Me trying to get onto the Savage X Fenty site https://t.co/vceo1POkBC
— Anisa (@Anisa) 1526011954

I can imagine what’s going on in every girls mind rn seeing this #SavageXFenty https://t.co/NUOpBpYnOV
— A (@A) 1526015159

Rihanna got everyone waiting in LINE on the internet just to look at the #SavageXFenty website lordddd😂
— Jasmine Brown (@Jasmine Brown) 1526013833

— (@)

Inclusion and representation matter because all women deserve to feel beautiful in their own bodies.

So often, women who don't fit the model mold feel disappointed when they put on a nightie or a negligee and find the fit and style all wrong for their body. Seeing what a bra or panties actually look like on someone your size is important. And so is including diverse body sizes and shapes as models in advertising; real women buy things, so real women should be shown using them.

Representation matters. I can’t express how comforting it is to go a site and see all shapes and sizes immediately.… https://t.co/DHiTefqvrk
— RAVEN B. (@RAVEN B.) 1526018211

More and more companies are making this move toward inclusion, and people are loving it. Unabashedly including models who don't fit the "standard" model brand expands everyone's perception of what's considered beautiful. And it acknowledges that everyone deserves to see people who look like them as sexy.

I'm here for this new era of representation. Thanks for pushing it forward, Rihanna.

READY. SET. DROP. [12:01 AM-EST-worldwide] @rihanna x @voguemagazine https://t.co/4ltIuuqN3m
— Savage X Fenty by Rihanna (@Savage X Fenty by Rihanna) 1525969005

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Lena Dunham and Jemima Kirke are featured in a campaign to make lingerie comfortable.

"My fears came true: people called me fat and hideous, and I lived. And now I keep on living." — Lena Dunham

Lena Dunham has always seemed rather comfortable bearing it all in front of the camera.

From her countless nude/underwear scenes on "Girls" to her commitment to sharing unedited photos on Instagram, she certainly appears to be confident about her body. It wasn't an easy journey; it took years of wading through numerous insecurities for her to get to where she is today.

Not her natural habitat but she's trying her darnedest!!!
A photo posted by Lena Dunham (@lenadunham) on Jan 3, 2016 at 11:45am PST

"When I got out of college I thought, 'What am I gonna do? No one's gonna hire me, I'm a fat girl,'" she told People in 2014.

Of course, that turned out to be the furthest thing from the truth.

Dunham is now modeling for body-positive lingerie brand Lonely Lingerie alongside her "Girls" co-star Jemima Kirke.

Jemima Kirke applying lipstick to Lena Dunham for the lingerie shoot. Photo by Zara Mirkin and Harry Were/Lonely Lingerie. All photos used with permission.

Wearing lingerie can be an incredibly vulnerable experience, but the New Zealand-based lingerie brand is all about changing that perception.

Most lingerie (and the ads for it) are designed for what's known as the "male gaze." They feature heavy airbrushing, complicated hooks and ties and underwires, and models in uncomfortable, awkward poses. While lots of women might want to wear lingerie, many don't feel like they can for any number of reasons: They have the "wrong" body type, it's too complicated, it's not comfortable, it's not designed for them, the list goes on.

Lonely Lingerie wants lingerie to be freeing and empowering, something that women wear as "a love letter to themselves" rather than a gift for a spectator to enjoy.

Photo By Zara Mirkin and Harry Were/Lonely Lingerie.

It's refreshing to see Dunham and Kirke wearing lingerie for themselves because they want to wear it, posing with cellulite and tattoos and belly rolls and looking totally casual and comfortable.

Dunham and Kirke might be the highest-profile models in Lonely Lingerie's new campaign, but they aren't the only ones.

Here are nine other photos from the campaign, showcasing inspiring women wearing lingerie for themselves.

Just like the photos of Dunham and Kirke, the other photos in the series are unretouched and not meant for the male gaze. The women in them are successful and confident, posing in environments in which they feel comfortable.

1. Meet Hannah, an early childhood care student from Melbourne, Australia.

2. Meet India, a house painter and surfer from Auckland, New Zealand.

3. Meet Alice, an artist in her home in New York City.

4. Meet Erica from Far North, New Zealand. "I was interested in being a part of this project because women need to see each other and be seen as we are."

5. Meet Nicole and bubba Beau from Auckland.

6. Meet Anna, a fine arts student from Auckland.

7. Meet Ruth, Grace, Bridget, and Bonnie. "We go together like butter & bread, there's a whole lot of love."

8. Meet Anja, designer for Lonely Lingerie, and her dog Hank.

9. Meet Isa, a soul singer from New York City.

Now more than ever, we need to embrace every ripple of who we are, inside and out — not just in ourselves, but in others as well.

As Dunham writes on her blog: "This body is the only one I have. I love it for what it's given me. I hate it for what it's denied me. And now, without further ado, I want to be able to pick my own thigh out of a lineup."

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36 sizes and 7 shades of nude: People are going gaga over Rihanna's lingerie line.