Heroes

Why do your favorite cleaners smell so awesome? It’s science! (Mostly.)

Would a rose by any other name really smell so sweet?

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Seventh Generation

Smell may be the most undervalued of all of the senses — but it shouldn't be.

A McCann Worldgroup study even found that some millennials rank their sense of smell below their phone and laptop in terms of importance. But we actually pay attention to smells a lot more than you may realize, especially when choosing items that go in our homes.

Consumer data shows that we buy A LOT of scented cleaning products. In a 2014 study, a polling company found that 40% of American consumers considered whether a dishwashing detergent had "a pleasant fragrance" when buying it.

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Jeff Richards
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One of the ways to test the durability of a romantic relationship is to move in together, but if you really want to live on the edge? Move in together amid a pandemic.

When Jeff Richards and his boyfriend, Alex, made the decision to move into a new apartment together, they had no idea that their city of Boston would go into lockdown just a few days later. During their quest to find the perfect place, they'd considered getting a one-bedroom but ended up picking the two-bedroom option—a decision Jeff says the couple is thankful for each day. Alex, a lawyer who is now working from home for the foreseeable future, converted the second bedroom into an office.

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