Four times, Brian typed out an honest response to send to his guy friends in their group text message. But he didn't share a single one of them. All four times, Brian — the fictional main character in a new PSA from the It's On Us campaign — caved before hitting send.
Brian's friends' convo began like many do after a night out drinking: reminiscing about what happened hours earlier.
"Morning," Dave began. "Everyone still with us?"
"Not sure Mike's girl is," Ed replied.
"Lol," Mike piped in. "Drunkest. Sex. Ever."