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Reimagining what 'beauty influencer' means: an expert in the psychology of beauty weighs in

Dr. Rhett Diessner's research points to beauty being so much more important than we might think.

Photo (left) by Megan Ruth on Unsplash, Photo (right) by lucas wesney on Unsplash

Let's take a deep dive into how beauty influences us.

When you picture a "beauty influencer," you probably don't imagine a balding, bearded, bespectacled retired psychology professor surrounded by piles of papers. But I would put Dr. Rhett Diessner up against any TikTok creator on Earth when it comes to beauty, as he's spent over two decades deeply studying the subject and has a profound understanding of how it influences us.

Around 1998, while teaching at a small international university in Switzerland, Diessner had an epiphany. As he explored the villages, lakes and mountains in the area, he found himself enamored with the picturesque landscapes, soaring cathedrals, incredible art and soul-stirring ideas that surrounded him. In moments of meditation, he began to see appreciation of beauty as more than just an enjoyable pastime.

"It dawned on me that beauty has spiritual roots," Diessner tells Upworthy. "That it's really a foundational aspect of being human, a very important aspect of our soul." Searching religious scripture confirmed this idea, and he decided he would focus his academic research on the human trait of attraction to beauty.

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