I spent $13.98 to buy the domain name IReallyDoCare.com.
It was a spur-of-the-moment decision in response to first lady Melania Trump's decision to wear a jacket with the message "I Really Don't Care. Do U?" printed across the back on her way to visit immigrant children detained at the border. Using that moment to buy a domain name doesn't seem like the most obvious of paths, but the end result of that choice has been incredible.
Melania Trump wearing a jacket that says "I Really Don't Care. Do U?" Photo by Chip Somodevilla/Getty Images.