Prominent members of the business community looking to put people before profits spoke out against President Trump's immigration order this weekend — an unexpected but welcome part of the backlash to the ban.

On Jan. 30, 2017, Gillian Tett of the Financial Times appeared on CNBC to discuss the financial risks of businesses that face off against the president and how those risks leave many CEOs loathe to speak out against any individual policy, even if they oppose it on personal and professional levels.

"They are scared out of their minds about being attacked [by Trump] ... and what that's going to do for their business," she explained.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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