The chimpanzee population in West Africa has declined sharply over the past few decades — more than 90% in Côte d'Ivoire alone.

Project Primates, a U.S.-based not-for-profit group, is working to preserve and protect these beautiful creatures and their habitats. That's why they launched the Chimpanzee Conservation Center (CCC).

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Meet Noubia, the adorable little cutie in the photo below.

Photo by Cellou Binani/AFP/Getty Images.

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