Imagine your childhood neighborhood. Now imagine waking up one morning to a bulldozer ready to plow it down.

Plenty of people would, understandably, have an emotional reaction at the idea that the place they grew up was about to be torn to the ground.

For some, a city full of little boutiques and expensive coffee shops is the ultimate sign of progress and growth. But for the people who have lived there much longer — whose homes stood long before the frozen yogurt and the bike lanes — this can be a painful process.

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The Kresge Foundation

Imagine heading out to run errands at all your usual places, and your phone's "equity app" has a better idea.

Siri might say, "Buy your groceries at one of these other stores, just as close as your regular store." Or "There are three coffee shops within 2 miles. You haven't tried this one before."

We already get shopping suggestions when we bring up Google Maps, especially when our smartphones are transmitting our GPS coordinates. A similar type of computation is happening behind the scenes at Facebook and Twitter, whose targeted ads can sometimes be scarily on point.

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