Ben and Jerry's is at it again: churning out flavors you can spoon into your wide open mouth, completely* guilt-free.
<p><em>*Because you should never feel guilty about eating food you like.</em></p><h2>On May 17, 2016, Vermont's most famous dairy dudes, Ben Cohen and Jerry Greenfield, revealed the latest addition to their family of <a href="https://www.upworthy.com/5-things-you-may-not-have-know-about-ben-jerry-before-their-protest-arrest" target="_blank">treats with a bigger purpose</a>.</h2><p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTQ5Mzc4Ny9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMjMxMTA4MX0.J2pfLOr0IOzXoxbbAhnGZ2RWwTj2EXWeBitpojMXIPw/img.jpg?width=980" id="07c7e" class="rm-shortcode" data-rm-shortcode-id="0ebac6e7563a6d3e4a7b696401f7997c" data-rm-shortcode-name="rebelmouse-image"></p><p class="image-caption">Photo by Ade Johnson/AFP/Getty Images.</p><p>And it didn't disappoint.</p><h2>Friends, I give you <a href="https://secure.benjerry.com/flavors/introducing-empower-mint" target="_blank">Empower Mint</a>: an ice cream meant to restore the power of the people this election season. </h2><p><img around.="" ben="" class="tweet-placeholder" data-content='Empower Mint is "by the people" not "buy the people." And there' data-tweet="https://twitter.com/benandjerrys/status/732651855097036804" enough="" go="" https_="" jerry="" may="" pic.twitter.com="" s="" src="/assets/tweet-placeholder.png" t.co="" thl8tdraod="" to=""><br></p><p><em>Nom nom.</em></p><h2>So what's Empower Mint all about? First of all, it's aimed at turning our democracy into an <em>actual</em> democracy.</h2><p>Through its patriotic branding, the new flavor aims to remind voters <strong>we need to take power away from the (ridiculously) wealthy people and corporations</strong> that hold too much sway in Washington and hand it back to <em>us</em>, the everyday voters:</p><blockquote>"This fudge-filled flavor reflects our belief that <a href="https://secure.benjerry.com/flavors/introducing-empower-mint" target="_blank">voting gives everyone a taste of empowerment</a>, & that an election should be more 'by the people' and less 'buy the people!'"</blockquote><p>Cohen and Greenfield don't just talk the talk, either. Just last month, <strong>the two <a href="https://www.upworthy.com/5-things-you-may-not-have-know-about-ben-jerry-before-their-protest-arrest" target="_blank">were arrested outside the U.S. Capitol</a> for participating in a protest focused on ridding Washington of its Big Money influence.</strong> They certainly walk the walk.</p><p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTQ5Mzc4OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODExNTE2MH0.RHEnVT5g88ItsiC1HdCJzypEWGUmlhkWXjRgCejXxrA/img.jpg?width=980" id="6522d" class="rm-shortcode" data-rm-shortcode-id="e45f1f7670dd3997272e374f5b1e0d05" data-rm-shortcode-name="rebelmouse-image"></p><p class="image-caption">These are a few of the protesters who marched alongside Cohen and Greenfield. Photo by Mike Theiler/AFP/Getty Images. </p><h2>Secondly, Empower Mint wants you to give a damn that our voting rights have been stripped away.</h2><p>In 2013, the <a href="http://www.ibtimes.com/voting-rights-act-after-supreme-court-ruling-2016-election-could-endanger-black-2282640" target="_blank">Supreme Court gutted the Voting Rights Act</a>, which had required states with a history of voter discrimination to get a thumbs up from the federal government before passing laws that affect voters. Since the court's ruling, however, <strong>certain states <em>have</em> passed eyebrow-raising laws that don't do much in countering the idea they're out to suppress voter turnout</strong> among minorities, immigrants, and poor people.</p><p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTQ5Mzc4OS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMTEzNDc3NX0.aBjmaTjVWzb54bT3KUMjZaWxSgJq-kQkRaBmtXFLuPU/img.jpg?width=980" id="440e3" class="rm-shortcode" data-rm-shortcode-id="b01889591edad7d5e77d2ac8f0fe396b" data-rm-shortcode-name="rebelmouse-image"></p><p class="image-caption">Photo by Paul J. Richards/AFP/Getty Images.</p><p>In North Carolina, for instance, advocates argue an <a href="http://www.cnn.com/2016/04/26/politics/north-carolina-voting-id-law-ruling/" target="_blank">unnecessary voter ID law</a> is intentionally discouraging black voters from heading to the polls. In Texas, a law was passed to <a href="http://www.nytimes.com/2016/04/05/us/politics/supreme-court-one-person-one-vote.html?_r=0" target="_blank">redraw voting districts</a> so that communities with large immigrant populations have less political power, activists argued.</p><p><strong>This doesn't fly with Ben or Jerry, who are encouraging customers to <a href="https://secure.benjerry.com/flavors/introducing-empower-mint" target="_blank">sign a petition</a> to reauthorize the Voting Rights Act on its Empower Mint webpage:</strong></p><blockquote>"We must stand together and call on our leaders to not only reauthorize the Voting Rights Act, but to fight back against new laws that undermine our freedom to vote, ensuring a democracy that works for everyone."</blockquote><p>I'll eat to that.<br></p><h2>Also, a not-so-unimportant note about this new flavor: It contains peppermint ice cream, fudge brownies, <em>and</em> fudge swirls.</h2><p><em>Fudge-freaking-tastic </em>is right.</p><p><img class="tweet-placeholder" data-content='"The only thing that got me out of my suit and collar was the ice cream!" @RevBarberII of @ncnaacp on our new flavor pic.twitter.com/fUCSM5X8tU— Ben & Jerry' data-tweet="https://twitter.com/benandjerrys/status/732607905841696768" may="" s="" src="/assets/tweet-placeholder.png"><br></p><p>So when you spot Empower Mint in an aisle near you, know that's it's not just for you to devour — it's there to remind you we <em>all</em> deserve our voices be heard this November.</p><h2>Learn more about what Empower Mint is all about from the video below:</h2><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="1a13e9ed83961803228717da546d28aa"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/Y88gTeFSMp4?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
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