upworthy

emo music

Joy

Brilliant 'Emo realtor' is making pitch perfect early 2000’s styled music videos to sell houses

"I'll show you cabins that don't feel real. Like heartbreak you can't unfeel." 🖤

x_emo_realtor_x/Instagram

"Will find you a forever home, even though nothing lasts forever 🖤"

Any realtor can sell you a house, but can they sell you a house and transport you back in time to the days of guyliner and wistful hair flips? I don’t think so.

This is the über niche market Oregon-based realtor Kyle Huckabee has carved for himself with his emo alter ego—and we love him for it.

Donning all black attire and a wig that would make My Chemical Romance’s Gerard Way jealous, Huckabee stars in DIY emo music videos pertaining to all things real estate.

Like this one below (which is a bona fide bop, by the way) where Huckabee croons a soft, melancholy tune about the relationship between buyers and sellers. Listen to it and tell me that doesn't sound exactly like Dashboard Confessional.

Huckabee also creates listing-specific videos. Like this one, where he laments about a home that’s back on the market and “bleeding out.” Be still, my alt-rock heart.

Needless to say, this gag opens up many, many opportunities for fun puns. Like “Panic at the Escrow.” See below.

 

Pretty amazing, especially when you consider that this is Huckabee’s actual vibe IRL:

So far, the Emo Realtor has been hailed as a “genius” marketing strategy, especially for the way it appeals to home-buying millennials. To be clear, millennials certainly aren’t number one on the list of common home buyers—that title belongs to baby boomers—but they are the second largest group, according to The Motley Fool. Also, considering the emo lifestyle is making a comeback with Gen Zers, the future major homebuying group, Huckabee is kind of killing two angsty birds with one stone.

“I want to buy a house just so you can show it to me and sign at closing in character,” one fan proclaimed.

In his own unique way, Huckabee joins in on a growing trend among realtors who are looking for fresh, authentic ways to connect with potential homebuyers, especially online. After all, 97% of all homebuyers use the Internet in their home search, according to the National Association of Realtors.

Still, even if other realtors are jumping on the humor bandwagon, Huckabee seems to be setting a new example.

“Dude, you’re making the rest of us Realtors look lazy and ungrateful! I mean who else writes their clients a ‘thank you for using my services’ song… sheesh talk about raising the bar TOO HIGH 👏” one fellow realtor praised.

Another person joked, “I have a friend who is my realtor, but I might break up with them for you because of these videos. Don’t make it weird.”

It certainly helps that the songs, which many think were created with AI, meet the approval of emo-kid ears.

“Ngl I could see this getting radio play I am obsessed.”

“So far I'm yet to find a video that's doesn't have an absolute banger of a tune in it 👏👏👏👏”

“You are in the wrong career- drop these on Spotify so all us Realtors can listen on our way to showings 😂”

To that end, Huckabee has indeed released some of these hits on Spotify, which you can listen to here. For all things Emo Realtor related, follow him on Instagram.