Cats can sometimes come off like aloof jerks. Their love often seems conditional. But turns out they actually love you more than they let on. Your cat might shoot you a stone-cold stare every time you pet it, but it actually harbors warm feelings underneath. And it's not just because you feed it. A study conducted by researchers at Oregon State University found that cats form "secure attachments" to their owners, meaning cats feel a sense of security from their owners. It's not dissimilar from dogs and babies. The findings were published in Current Biology.

The researchers studied 108 cats (70 adult cats, 38 kittens) and their owners using a test developed in the 1970s to study bonding between parents and infants. "We took [attachment styles] from other previous studies and just thought, 'Do cats actually fit these different styles or not?'" lead study author Kristyn Vitale told NBC News.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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