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Baby boomers used to say, "Don't trust anyone over 30." Gen Z has a pithier expression - "OK boomer." The New York Times recently detailed how the term has become a way for a generation to succinctly express their frustrations over inheriting a hot mess. "Everybody in Gen Z is affected by the choices of the boomers, that they made and are still making," 18-year-old Nina Kasman told the New York Times. "Those choices are hurting us and our future. Everyone in my generation can relate to that experience and we're all really frustrated by it."

Others view the term as a way for the teens to disrespect their elders. Radio host Bob Lornsberry tried to, as the kids say, clap back at the term. "Being hip and flip does not make bigotry ok, nor is a derisive epithet acceptable because it is new," Lonsberry wrote in a now deleted Tweet. Yes, he actually compared "boomer" to the N-word.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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