Actor David Schwimmer was so disturbed by a video series a friend sent him a few months ago, he knew he had to do something.

That friend was director Sigal Avin, and those videos were part of a series of sexual harassment PSAs she'd produced in Israel, Schwimmer explained to "The View" co-hosts on April 5, 2017.

Avin had sent the videos to get Schwimmer's feedback, but — after seeing the potential effects the PSAs could have in the U.S., where an estimated 1 in 3 American women have experienced sexual harassment at work — the pair decided to create a similar series stateside.

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