While to most people, the public faces of the National Rifle Association are those of the children hiding under their desks while a shooter runs through their school with a semi-automatic weapon, Dana Loesch was technically the organization's spokesperson, until this week.

The National Rifle Association is shutting down one of its propaganda arms, NRA TV, and with it, Loesch herself.

The New York Times reports that after severing ties with their marketing firm, NRATV will stop producing new content and its hosts "will no longer be the public faces of the N.R.A."

Oh no, who's going to tell us that kids getting murdered in school is just the cost of freedom now?

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