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upworthy

dad goes viral on tiktok for modeling crop tops

Joy

Dad who poses in daughter's crocheted crop tops has become a wholesome viral phenomenon

"My dad has never been afraid to look silly, especially if he's having fun doing it."

Photos from Instagram, used with permission from Emily Beaver.

This is wholesome family content and brilliant marketing all rolled into one sweet story.

Emily Beaver and her wonderful crochet creations have been getting a lot of love online lately, not only for her evident prowess with a needle, but also for her delightful models—her parents.

Emily’s mom, Amy Beaver, started it all by wearing one of Emily’s designs, which caused a spike in views on her social media.

But then Emily’s Dad, Jeff Beaver, started sporting Emily’s fabulous crop tops, and let’s just say … people were hooked.

Pretty soon, videos of Jeff dancing, twirling and being an absolute goofball while wearing Emily’s bralettes went viral. Like, mega viral. One video of him wearing a full rainbow ensemble while the family performed a “drag race” inspired routine got nearly 19 million views. Influencer status: unlocked.

Emily and her family even got the attention of "Good Morning America,"
where she attributed the success of her LoveBeav crochet line to her parents’ ability to embrace the silliness.
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