Heroes

How Costa Rica went without fossil fuels for 76 days and what we can learn from it.

While we were all playing Pokémon Go, Costa Rica helped save the planet.

If Costa Rica were a kid going back to school, it would have a pretty awesome story to tell when asked what it did over its summer vacation.

Image via iStock.

"Oh nothing. I just ran entirely on renewable energy for 76 days. BOOYAH!" Costa Rica would say proudly.

OK, so this is the Costa Rican women's volleyball team celebrating their own victory at the Rio Olympics, but they'd probably be pretty pumped about renewable energy too. Photo by Yasuyoshi Chiba/Getty Images.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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