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L'Oréal Paris Women of Worth

When Lulu Cerone was growing up, her family had a lemon tree in their backyard.  So, naturally, she set up lots of lemonade stands.

At first, she and her friends would use the money to buy little pleasures, like toys or candy. But when Lulu turned seven, she decided to do something more significant. Instead of spending their lemonade money, Lulu and her friends gave it to a local dog shelter, which upped the ante on their simple pastime in a big way.

"We realized that adding an element of social good to this social activity not only helped some dogs, it made it way more fun and meaningful," writes Lulu in an email.

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