Stanley responds to woman's intense video showing how only her Stanley cup survived a car fire
Free marketing turned into an act of kindness.
People love the way Stanley responded.
Sometimes bad luck quickly turns into good luck. And sometimes, one person’s outrageous story quickly turns into grade A advertisement.
Danielle, aka @danimarielettering on TikTok, uploaded a rather intense video showing her scorched car after it caught fire.
Though her car was completely burnt to a crisp, thankfully Danielle was okay—but it wasn’t just her that went unscathed. In her now-viral clip, she shows her still pristine Stanley cup, which she picks up from the center console.
Not only pristine, in fact, but still holding unmelted ice from the day before, which can be heard clinking against the glass.
"Everybody is so concerned if the Stanley spills but what else? It was in a fire yesterday and it still has ice in it,” Danielle says.
@danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound - Danielle
This inadvertently gave Stanley a free commercial, which people were very quick to note.
“Stanley better cut you a check after this advertisement,” one viewer joked.
Another quipped, “Never understood the Stanley hype until now so they better get you money for this free advertisement.”
Daniel’s video began racking up millions of views, even making its way to Stanley's global president, Terence Reilly, who made a special response.
"We've all seen your video. Wow what an ordeal, and we're all really glad you're safe,” he says in a video for Stanley’s TikTok account. "I've seen a lot of comments that we should send you some Stanleys. Well, we're gonna send you some Stanleys.”
But then, he sweetens the deal.
@stanleybrand #stitch with @Danielle ♬ original sound - Stanley 1913
“But there's one more thing and we've never done this before and we'll probably never do it again, but we'd love to replace your vehicle… yeah all of us at Stanley we'd really like to replace your vehicle."
Going by the comments section, the gesture was well received—and might have even scored Stanley some more loyal customers.
“As a marketer the is exaaaaactly what I was hoping they would do.”
“This is awesome definitely buying a Stanley now!”
“Ngl love the honesty of ‘probably not gonna do this again’ and that alone might make me consider buying a Stanley.”
“They responded, that freaking awesome. I’m gonna have to buy a Stanley now.”
“Me on Christmas— YOU get a Stanley…YOU get a Stanley…we ALL get Stanleys!”
”Absolutely how you work a marketing opportunity. Take your moment in the spotlight and do good with it. Nice job, Stanley.
Danielle has since posted a heartfelt follow-up video thanking the millions of viewers for supporting her, a complete stranger.
“I think that is the best form of humanity,” she says. “As a person who’s gone through most of their life feeling invisible, you have made me feel incredible. And I can't thank you enough. And I just want to say to anybody that maybe feels like that, like you’re not seen or heard…just give it fifteen seconds. Everything might change”