Dunking on strangers is great.  Standing like a mannequin is fine too. But if you want to make a splash on the internet this week, you better pick up a book.

The #bookphonechallenge encourages users to pick up their latest reads and hold them to their ear like a phone. It's similar to photos you may have seen of rappers, entertainers, and the suddenly cash-rich holding stacks of money to their ears like phones — only this time, it's for people who love to read.

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