+
upworthy

beer ads

Most Shared

Check out Budweiser's powerful Super Bowl ad celebrating immigrants.

'Go back home!' — a message immigrants have been hearing for a while now.

In 1857, a man named Adolphus Busch arrived in America.

As an immigrant from Germany, he stood out.

Some people didn't like that.

Like many other immigrants in the 1800s, he faced hardships on his journey to find his new home.

But he finally made it to where he was meant to be.

Busch, of course, is the Busch of Anheuser-Busch — the world's largest beer producer. And it's his American story being told in a new Super Bowl ad for Budweiser:

As Slate reported, the ad is a more sensationalized version of Busch's past. Nonetheless, it sends a bold message.

Given today's political climate, the ad's pro-immigrant sentiment has people talking.

The ad — showing Busch overcoming xenophobic attitudes held by early colonists — was released amid talks of President Donald Trump's controversial U.S.-Mexico border wall and just days after Trump signed an executive order banning travel to the U.S. by green card holders and refugees from seven predominantly Muslim countries.

Keep ReadingShow less