How many cookies should you bake for a fundraiser? 50, 100? Maybe even 500?

Well, when Gretchen Witt, a mother and public relations consultant, was planning her bake sale, she decided to go big or go home — and set out to bake 96,000.

"I kind of felt like why not try it? What’s the worst that can happen, I fail?" she recalls. "And then what? People are going to get mad because I tried?"

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L'Oréal Paris Women of Worth