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What Tennessee's fall trees looked like to people with colorblindness — until now.

'I'm glad to have seen it. I just wish I had seen this all my life.'

There's a powerful new ad showing how Tennessee is helping make the Smoky Mountains a bit more beautiful this fall for those who have colorblindness.

The Tennessee Department of Tourism Development released something special — the rare instance of a state-sponsored video, featuring the experiences of five people, that genuinely tugs at the heartstrings.❤️

Every October and November, the Great Smoky Mountains are draped in gorgeous shades of reds, yellows, and oranges — sights that draw people near and far to the east side of the state. However, for about 13 million Americans with colorblindness (most of whom are men), the Volunteer State's radiant rolling hills appear as duller, brownish versions of their true selves.

"Everybody at work was saying how pretty the colors are," one man, who has colorblindness, says in the video — a joint effort between the state's department of tourist development and marketing agency VML. "You don't know that you're missing it because you never saw it to begin with."

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