The concurrent events of the Dakota Access Pipeline protest and Malheur National Wildlife Refuge verdict on Oct. 27, 2016, shed light on our country's history of scrappy rebel underdogs, land disputes, and inequality.

On the same day Native American protesters in North Dakota were attacked by police armed with LRAD sound cannons for standing up to a private oil corporation, a group of insurgent ranchers calling themselves Citizens for Constitutional Freedom (C4CF) were acquitted on federal charges after taking up arms and occupying government property in Oregon.

These two different groups of people each fought back against some incarnation of The Man, but with very different results.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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