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This U.S. men's hockey star is set to make Olympic history.

He'll become the first black hockey player to take the ice for Team USA in Olympics history.

In the 98 years that hockey has been an Olympic sport, no black athlete has ever been named to a Team USA roster — until now.

20-year-old Jordan Greenway is poised to make history when he takes the ice at next month's Winter Olympics. The Boston University forward was officially named to the team's roster earlier this week, and since then, he has found himself the center of a glowing profile by Sporting News.

With NHL players absent from this year's games — the league opted not to put a break in the season schedule as they'd done in years past — Greenway is arguably the face of U.S. hockey thanks to his newfound fame. (At least for the next month or so.)

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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