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Joy

Radio DJ asks a prize winner what he’ll do with $130,000. His response has her in tears.

She tried to keep her composure.

prize winner, john elkington, hattie pearson
via Nick Laparra/TikTok

Hattie Pearson speaks with Cash Register prize winner, John Elkington.

Death is a very lucrative business. The average funeral cost is around $9,000 in the United States. That would be a significant amount for anyone to pay, especially when the death is unexpected. The prices are so high that some states even provide financial assistance for people to have memorials for loved ones.

Even if people can muster up the cash for a burial, they may not be able to afford a headstone that they believe is adequate for a loved one. That’s why a story from the UK is so touching.

Every day, during its Cash Register promotion, Hits Radio UK in England gives away a ‘life-changing” amount of money to a lucky caller. DJ Hattie Pearson was behind the mic on May 17 when a retired man named John Elkington called in and won a Cash Register prize of £105,000 ($130,000).

When she asked what he would do with the winnings, Elkington said he would buy a gravestone for his late wife, Anita, who died six years ago. Elkington’s admission made Pearson immediately well up with tears.

​He then explained why, as a retired person, it was so hard for him to afford a headstone for his wife.

"When you're a pensioner, it takes a long time to save up with the cost of stuff nowadays,” Elkington said. “It's made me emotional. You don't know how much this means." The prize winner said he visits his wife weekly and puts fresh flowers on her grave. Pearson noted that he’d have some “good news to share with her” the next time he sees her.

"I'm shaking everywhere,” Elkington continued. “Do you know I've never, never, ever won anything? Well, I say I've never won anything. I've won the love of a lovely lady."


planet radio, cash register, john elkington

Prize winner John Elkington.

via Planet Radio

Elkington’s sweet words for his wife made Pearson “a bit emotional” and she needed a few seconds to compose herself on air. The heartfelt exchange between Elkington and Pearson was also very moving to the people listening to the show in their cars. Many were overjoyed when they heard such a sweet man win the big prize.

This wasn’t the only time that Pearson has had a hard time keeping her composure after giving away a large cash prize on the air. On May 11, she gave a £99,000 ($123,000) cash prize to a caller named Amanda, who has cancer. Amanda learned that she was sick while pregnant with her daughter, who is now two years old. When asked what she would do with the prize money, she said she wanted to take her children to Disneyland.

“You've just changed my life," Amanda told Pearson after being told she won the big cash prize.

“Take the girls away and cherish some really special memories that you’re going to be able to make together," Pearson told her.

Pearson could hardly contain herself during the conversation. “Had a big cry at work yesterday,” she tweeted the next day with a video of the interaction between herself and the caller.

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Sponsored

Meet the 18-year-old advocating for teen mental health, one inspiring podcast at a time

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

True

A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.
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