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Please read this before you post another RIP on social media

There is a hierarchy of grief and it's important to know where you fall on it before posting about someone's death.

social media, grief, death, mental health
Image from GOOD.

Working through grief is a community thing.


Grieving in the technology age is uncharted territory.

I'll take you back to Saturday, June 9, 2012. At 8:20 a.m., my 36-year-old husband was pronounced dead at a hospital just outside Washington, D.C.

By 9:20 a.m., my cellphone would not stop ringing or text-alerting me long enough for me to make the necessary calls that I needed to make: people like immediate family, primary-care doctors to discuss death certificates and autopsies, funeral homes to discuss picking him up, and so on. Real things, important things, time-sensitive, urgent things.

At 9:47 a.m., while speaking to a police officer (because yes, when your spouse dies, you must be questioned by the police immediately), one call did make it through. I didn't recognize the number. But in those moments, I knew I should break my normal rule and answer all calls. "He's dead??? Oh my God. Who's with you? Are you OK? Why am I reading this on Facebook? Taya, what the heck is going on?"

Facebook? I was confused. I hadn't been on Facebook since the day before, so I certainly hadn't taken the time in the last 90 minutes to peek at the site.

"I'll call you back", I screamed and hung up. I called my best friend and asked her to search for anything someone might have written and to contact them immediately and demand they delete it. I still hadn't spoken to his best friend, or his godsister, or our godchild's parents, or a million other people! Why would someone post it to Facebook SO FAST?

While I can in no way speak for the entire planet, I certainly feel qualified to propose some suggestions — or, dare I say, rules — for social media grieving.

How many RIPs have you seen floating through your social media stream over the last month? Probably a few. Death is a fate that we will each meet at some point. The Information Age has changed the ways in which we live and communicate daily, yet there are still large voids in universally accepted norms.

This next statement is something that is impossible to understand unless you've been through it:

There is a hierarchy of grief.

Yes, a hierarchy. It's something people either don't understand or understand but don't want to think or talk about — yet we must.

There is a hierarchy of grief.

Hierarchy is defined as:

  1. a system or organization in which people or groups are ranked one above the other according to status or authority, and
  2. an arrangement or classification of things according to relative importance or inclusiveness.

What does this mean as it relates to grief? Let me explain. When someone dies — whether suddenly or after a prolonged illness, via natural causes or an unnatural fate, a young person in their prime or an elderly person with more memories behind them than ahead — there is one universal truth : The ripples of people who are affected is vast and, at times, largely unknown to all other parties.

A death is always a gut punch with varying degrees of force and a reminder of our own mortality. Most people are moved to express their love for the deceased by showing their support to the family and friends left behind.

In the days before social media, these expressions came in the form of phone calls, voicemail messages, and floral deliveries.

If you were lucky enough to be in close proximity to the family of the newly deceased, there were visits that came wrapped with hugs and tears, and deliveries of food and beverages to feed all the weary souls.

Insert social media. All of those courtesies still occur, but there is a new layer of grief expression — the online tribute in the form of Facebook posts, Instagram photo collages, and short tweets.

What's the problem with that? Shouldn't people be allowed to express their love, care, concern, support, and prayers for the soul of the recently deceased and for their family?

Yes.

And no.

Why? Because there are no established "rules," and people have adopted their own. This isn't breaking news, and you're not trying to scoop TMZ. Listen, I know you're hurt. Guess what? Me too. I know you're shocked. Guess what? Me too. Your social media is an extension of who you are. I get it. You "need" to express your pain, acknowledge your relationship with the deceased, and pray for the family.

Yes.

However...

Please give us a minute.

We are shocked.

We are heartbroken.

Give the immediate family or circle a little time to handle the immediate and time-sensitive "business" related to death. In the minutes and early hours after someone passes away, social media is most likely the last thing on their minds. And even if it does cross their mind, my earlier statement comes into play here.

There is a hierarchy of grief.

Please pause and consider your role and relationship to the newly deceased. Remember, hierarchy refers to your status and your relative importance to the deceased. I caution you to wait and then wait a little longer before posting anything. This may seem trivial, silly, and not worth talking about, but I promise you it isn't.

If the person is married, let the spouse post first.

If the person is "young" and single, let the partner, parents, or siblings post first.

If the person is "old" and single, let the children post first.

If you can't identify the family/inner circle of the person, you probably shouldn't be posting at all.

Do you get where I'm going with this?

In theory, we should never compare grief levels, cast the grief-stricken survivors into roles, or use words like status and importance. But maybe we need to at this moment (and for the next few weeks and months).

The "RIP" posts started hitting my timeline about an hour after my husband's death, and I certainly didn't start them. This created a sense of confusion, fear, anxiety, panic, dread, and shock for the people who knew me, too. What's wrong? Who are we praying for? Did something happen? Did someone pass? Why are there RIPs on your wall and I can't reach you? Call me please! What's going on?

That's a small sample of messages on my voicemail and text inbox. I had to take a minute in the midst of it all to ask a friend to post a status to my Facebook page on my behalf.

Your love and expressions of support are appreciated and needed, but they can also be ill-timed and create unintended additional stress.

The person is no less dead and your sympathy no less heartfelt if your post, photo, or tweet is delayed by a few hours. Honestly, the first couple of hours are shocking, and many things are a blur. Most bereaved people will be able to truly appreciate your love, concern, prayers, and gestures after the first 24 hours.

I've learned this from the inside — twice within the last four years. And I assure you that if we each adopted a little patience and restraint in this area, we would help those who are in the darkest hours of their lives by not adding an unnecessary layer of stress.

A few extra hours could make all the difference.


This article originally appeared on 05.07.19

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Pets

The most inspiring pet stories of 2024

Leading pet brand Nulo knows every cat and dog has the power to be incredible.

via Keswick Mountain Rescue Team/Instagram, Cat Protection/Youtube

Incredible pets deserve incredible food.

2024 was a year filled with heartwarming stories that reminded us of the incredible bond between humans and their furry companions. From acts of bravery to heartwarming gestures, these pets made a huge impact on the lives of their owners… and the lives of many, many more.

It’s stories like these that continue to inspire leading pet nutrition brand Nulo, which is committed to helping pets live their best lives with functional, delicious and nutritious food. Through their innovative and intentional formulas, Nulo fuels incredible cats and dogs just like the ones below each and every day.

Enjoy some stories below of 2024’s goodest boys and girls — courageous dogs, trauma-informed kitties and much, much more —that really show the unwavering love and loyalty animals bring into our lives. Their inspiring actions fuel incredible.

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When a 71-year-old man went unconscious and collapsed during a steep hike, his golden retriever and a black labrador instinctively broke up into a rescue team — the smart and resourceful labrador going off to look for help, and the loyal goldie staying by its owner's side. Sometimes it’s smart to have two of “man’s best friends.”

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Marley, a seven-year-old, black and white feline known for his "incredible gift of empathy” won Cat Protection's National Cat of the Year 2024 for the way he comforts women who have been enslaved, exploited and trafficked and staying at the Caritas Bakhita Safe House in London. He’s known to often leave a reassuring paw on guests’ legs to “let them know they’re not alone,” a gesture often called “the first kindness they’ve experienced in years.”

- YouTubewww.youtube.com

In early 2024, Kobe, a four-year-old husky with an extraordinary sense of smell, began digging obsessively in the yard. At first the pooch’s owner, Chanell Bell, thought this was just typical behavior, but soon discovered that Kobe had indeed detected a dangerously large cloud of natural gas that would have not only been seriously life-threatening to her, but the entire neighborhood. It’s like they say, “the nose knows.”

Eight-year-old golden retriever Roger, may have failed his drug-sniffing training in Taiwan, but it turns out he has a knack for rescue operations during natural disasters. After a 7.4-magnitude earthquake struck, Roger dug through the rubble of a collapsed building to locate the body of one of the 13 people killed in the quake, offering closure to a grieving family. This earned him the nickname of “the pride of Taiwan” on social media.

Dogs don’t only save humans — sometimes they rescue other animals as well.

When folks scrolling through the X account called “Animals Dying” saw a video of a creature swimming through murky water with a deer fawn in its jaws, they probably assumed it was an alligator enjoying its latest meal. But to everyone’s surprise and delight, it was actually a Labrador Retriever making sure the sweet little fawn didn’t drown.

Once a stray, 12-year-old Cilla found her home at Outwoods Primary School in Warwickshire, England, where she calms anxious students, inspires a community of cat lovers on X, and has even used her social media celebrity to help raise £5,000 to restock the school library — a place she loves to lounge in.

scontent-lax3-2.xx.fbcdn.net

In July, Bloodhound puppy and K-9 unit member Remi used his powerful nose to help an autistic and non-verbal boy who had gotten lost find his way back home. Deputy B. Belk, Remi’s partner, used a piece of sterile gauze to collect the scent from the boy’s forearms and the back of his neck and had Remi “reverse” track backwards for about half a mile to locate the child’s home in a nearby neighborhood.

- YouTubewww.youtube.com

When a beautiful pooch named Gita saw her 84-year-old owner fall and hurt his leg, she ran down to the main road, and refused to move until someone stopped to help. Eventually she was seen by a man named Deputy Wright, who tried to get Gita into his patrol car, but the dog wouldn’t budge. When Gita did finally bolt off, Wright followed her down to where the man had been stranded, and was able to help him. Without her protection, who knows if the man would have been found in time? “The loyalty and heroism of our furry friends never cease to amaze us,” Wright would end up writing on Facebook.

If there’s an incredible furry friend in your own life, nothing says “thank you” quite like a nourishing meal. Check out Nulo for a variety of recipes sure to be loved by your beloved pet.

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Joy

The 17 harsh truths about aging that people were never 'prepared' for

"How your mind stays young while your body starts to slow down."

via Kindel Media/Pexels

A woman contemplating aging

Many of us feel invincible when we are young, believing we can control the aging process so that we’ll always stay forever young, as Bob Dylan once sang. But there’s a moment when everyone realizes aging is an inevitable process and that, eventually, we will have to deal with a slow decline in our physical and, quite possibly, mental capabilities.

This realization and understanding that we won’t be here forever can profoundly change one’s perspective on life. Even though aging is inevitable, studies show how we think about the process can significantly impact our longevity. People with a positive view of aging live an average of 7.5 years longer than those without.

Things happen as we age that are impossible to describe to younger people. However, a group of Redditors did an excellent job of explaining the truths about aging that they were not “prepared” for in a recent thread that made a lot of people feel seen. A user named sofiagympixie asked the AskReddit forum, “What’s a truth about aging that no one prepared you for?” and it received over 2,700 responses.

A big takeaway is that many people feel like they stop mentally aging at a certain point, usually in their late 20s. Still, the continued physical aging they experience makes them feel like they cannot relate to the person in the mirror.



Here are 17 of the most profound responses to the question: What’s a truth about aging that no one prepared you for?

1. There is an end

"You start to realize the older you get that the end is closer than the beginning and you still feel like you have so much more to do."

"That moment where you start to get a sense that there is an end."

2. It takes energy to keep everything afloat

"No one prepared me for how much energy and time it takes to maintain everything—like health, relationships, and just staying organized. It’s way more work than I expected!"

3. Mind/body detachment

"How your mind stays young while your body starts to slow down. You still feel like the same person you’ve always been, but suddenly you notice little things changing."

"This was such a surprise to me. I really expected to feel psychologically older as I aged. But physically, oh my body has betrayed me... Eyes... hair (gray, but at least I still have it)... back... knees... hips... prostate."



4. The past feels closer than it is

"When you get a flashback of a good memory and you realize that was over 10 years ago."

"When I told my daughter about something I did 24 years ago, I had to pause for a moment."

Time flies isn't just a saying. Psychologists agree that our minds lump time together based on novel experiences. When we are older, the days are a lot more similar than when we were young children. That's why when you're 80, time moves a lot faster than it did when you were 8.

5. Stuck in the wrong time

"I’m 61, and sometimes I feel like this world is not for me anymore. I feel almost like an imposter. For example, I can’t find clothes I like that fit correctly, TV is abhorrent, only old music sounds pleasant, shoes are uncomfortable, I don’t recognize most celebrities or famous people in the news or tabloids, and I don’t understand the need for most new and supposedly exciting products. I’m an educated person, I still work and have an active life. I’m not a recluse. But a little at a time, I feel the world is moving on without me. I finally understand why, in her final years, my mother only watched movies from the 1950s and reminisced about the past more than she talked about the present. Her world was long gone."



6. You lose friends

"If you choose not to have kids, you may end up losing your friends. I turn 40 this year, and my partner and I don't see many folks these days. Parents like to hang out with other parents. And I don't have a grudge, I totally see the value for playdates, etc. But it can be a little lonely."

"To be fair, I have 2 kids and lost a lot of friends because we simply don’t have the time/energy to connect regularly enough to maintain a healthy friendship. It instead falls into an awkward acquaintance stage where enough time passes between communication, and you’re not sure if reaching out to connect comes across weird."

7. Your parents are aging, too

"It's not just you who is getting old. Your parents are getting even older."

"I feel this. Lost my mom 2 weeks before my 21st birthday. 40 now with 2 kids. I get angry/sad at a lot of milestones like my wedding and kids' stuff ‘cause my mom was robbed of them, and I was robbed of her."

8. Time wasted caring about other people's opinions

"It’s so freeing when that old twinge of 'why don’t they like me' pops up, and then I remember that I can not be bothered by that anymore, and magically, I don’t care!"

"Just wasting time in general. No thanks. I want to do as many things as possible!"



9. Your friends die

"Your friends start to die. It's something I never thought about."

10. Time flies

"Man. I don’t even feel like the days are long anymore. I just keep blinking and the weeks go by."

"Yup, wake up, eat breakfast, do a couple things. Wait, it’s lunch already? Eat lunch, do a couple more things, time to prep dinner. Eat dinner, clean up, fix a few things, it’s 9 pm. I guess it’s almost time to get ready for bed? This times 10,000 for me."

11. The monotony sets in

"You will realize that you hate planning meals and making food every single day. It's boring, and it's too easy to fall into monotony. But you have to make lunch again and then plan for dinner again then make dinner again and what do you want to eat tomorrow so you plan for breakfast tomorrow and get up and make breakfast again and then plan for lunch again...."

12. You become invisible to much of society

"I wondered what felt off the last year. Gen Z is everywhere now, and I'm still asking myself when that happened."



13. Adults aren't real

"When you're a kid, you can't wait to 'grow up,' and then you do, and you're still you, just older. That voice inside your head doesn't change, but what you see in the mirror does. Only now you're just older and saddled with bills and stress and all of life's 'surprises.' On top of this, everyone is winging it. Absolutely everyone. Because the idea of order and a civilized society is an illusion. We're all playing by made up rules and making imaginary money and all the rest of it. A one-dollar bill costs just as much to print as a hundred-dollar bill."

14. Priorities change

"Things that seemed so important when you were younger, really are not important."

15. Younger people's reverence

"I'm middle-aged, and a funny thing is how younger people get self-conscious or apologize when there is no need. For example, they will apologize for swearing around me or mentioning something like (gasp) drinking, or drugs, or sleeping around. I think it's funny. Why would being on earth longer make me easier to scandalize? I've seen and done things that would shock them, lol, but to them I'm a very proper-looking classy older lady."

16. Ageism

"Doors start closing once you reach a certain age."

"Ageism is real. I just turned 50 and am in a young person's career (software development). I feel how hiring managers look at me when asked to turn my camera on, during an interview that was going very well and suddenly it's 'we'll get back to you.'"

17. It all catches up

"Things like drinking, eating unhealthily, smoking, spending ... they will catch up. When you're young you think you're different, or you think that when it does catch up you'll be old so who cares, I won't care when I'm old anyway. You will care, though. You'll still be you. Those things won't seem like an issue right up to the moment they are. And then it's too late to take them back."

This article originally appeared in September.
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Family

Mom issues important warning to tween parents about 'the fire truck game'

It's really not a game at all.

Representative Image from Canva

Every parent should know about this game. Many have experienced it as kids.

Nurse and mom Jinny Schmidt wants parents to be aware of a game that’s circulating amongst tweens right now, because it’s not a game at all.

In a PSA posted to her TikTok, Schmidt shared that her daughter informed her that boys in her class were beginning to play what she called “The Fire Truck Game.”

As Schmidt begins to describe what the “game” entails, it’s easy to see why she’s concerned. All parents should be.

Here’s how the game works: a boy puts his hand on a girl’s lower thigh. He tells her, “My hand is a fire truck” as he slowly moves it up her leg. When the girl gets uncomfortable, she is supposed to say, “Red light.” Except for when the girl says, “Red light,” the boy responds with, “Sorry, fire trucks don’t stop for red lights.” And so they run their hand all the way up the girl’s leg, Schmidt explains, and sometimes they “touch the girl’s crotch.” Yikes.

According to Parents, this game has been around for at least a decade. Many viewers noted growing up with the Fire Truck Game, or a version of it called “The Nervous Game,” or “Red Light Green Light.” Suddenly The “Squid Game” version of “Red Light Green Light” doesn’t seem so bad.

No matter what it’s called, though, it’s touching without consent and is inappropriate on so many levels, not least of which being that it’s an excuse for sexual assault. Hence Schmidt’s alarm.

“I know that kids will be kids and kids will do some stupid shit, But we’ve got to do better teaching our boys to keep their hands off of other people and teaching our girls that it’s okay to have boundaries,” she says, before asking parents to “be aware” if they hear their kids talking about it.
@the.funny.nurse Y’all gonna see me on the 6 O’clock news. #jrhigh #kids #tween #preteen #parents #moms #momsoftiktok #dads #dadsoftiktok #teacher #teachersoftiktok #publicschool #school #firetruck #firetruckgame #firetruckgameawareness #girls #boys #game ♬ original sound - Jin-Jin

And she is, of course, absolutely right. Folks who watched her video wholeheartedly agreed that the behavior should not be tolerated, and many shared some pretty intense, although warranted, reactions to it.

“We’d be playing a game called Ambulance next,” one person wrote.

“Press charges,” said another.

“We have a game also. It’s called ‘oops I broke your finger,’” a third added.

But many also chimed in to say that they would be talking to their kids immediately about it, which is probably the best route overall. That way kids can protect themselves, and others around them.

Middle school years in general are pretty rough. They can be just as difficult to navigate for parents as they can be for the kids going through them. It’s painful to watch your still baby-faced child go through many of the same awful pains you did—many unavoidable. But some things, like terrible and abusive games, can be avoided. Make sure to keep your tweens safe and aware by having those important conversations when you can.


This article originally appeared in April.

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Pop Culture

An OnlyFans star had sex with 101 men in a single day and shared how it affected her mental health

This is why more young people are saying "No Thanks" to casual hookups.

lillyphillipstokk/TikTok & Josh Pieters/YouTube

In the absence of proper sex education in many parts of the country, more and more people are turning to online pornography to learn how things work. In that case, people will be very interested to hear about the curious case of Lily Phillips. The 23-year-old OnlyFans star recently took on an ambitious, if a little gross, challenge: She was going to sleep with 100 men in just 24 hours.

Lily spent months "training" for the stunt, and on the big day, invited a documentary filmmaker along to record what was sure to be a wild journey. The guys were recruited through Lily's large fanbase and flew in to meet her from all over the world. During the stunt, they would take turns coming into the room where they would make small talk, hang their clothes up, and have about 2-3 minutes each with Lily.

One guy brought a single rose.

The most interesting part of filmmaker Josh Pieter's documentary, however, is the aftermath. Immediately afterwards, Lily told the film crew she was feeling physically fine. But anyone watching can clearly see that she is physically and, more importantly, emotionally exhausted.

"It's not for the weak girls, if I'm honest. It was hard, I don't know if I'd recommend it." She then gets emotional trying to describe the intensity of the experiment and has to walk off camera to collect herself.


Lily Phillips crying and collecting herself while being interviewed by documentary crewJosh Pieters/YouTube

Lily eventually opened up and said the thing that got to her was the awkwardness of some of the interactions, how uncomfortable it was at times and feeling pressure to show the guys "a good time," worrying that some of them didn't like her or were disappointed in the experience, or in her. Some of the men guilted her for not spending more time with them or not fulfilling certain expectations they had going in.

I know, I know. It's hard to feel too bad for her knowing she came up with this idea on her own to grow her business and willingly participated. But hearing her reflect on the aftermath is a surprisingly human and affecting moment. Most non-adult stars will, obviously, never attempt such a stunt. But the emotions Lily was feeling at the end of the day still seem awfully relatable to us regular human-beings.

Even the documentary director was surprised by Lily's reaction. "I certainly didn't expect to see Lily so upset at the end of it all," Josh Pieters said. "I thought perhaps in years to come she might look back on this day in sadness, but not so instantly afterwards."

- YouTubewww.youtube.com

Casual sex has its upsides for some people, but it's emotionally fraught for all parties and has been linked to negative mental health outcomes.

It might be a stretch to call an OnlyFans content stunt "casual sex," but there's a lot we can learn by the end of Lily and Josh's documentary. VerywellMind writes that casual hookups can damage your health in many different ways. There's a risk of disappointment, regret, damaged self-esteem, depression, embarrassment, and more.

Even a so-called professional can't escape some of these emotions! So us normies have to be really careful. It's not that hookups are inherently bad, but a lot of people jump into them without setting expectations, communicating well, and properly thinking through how they're going to feel at the end.

This is a big reason younger generations like Gen Z have been moving away from the casual dating and hooking up culture previous generations were big on.

Global Dating Insights writes that young people report "feeling burnt out, anxious, and disconnected after engaging in short-term flings or casual hookups" and are more likely to seek platonic or long-term romantic relationships — though there are other factors involved in this shift, as well.

A 28-year-old woman told the LA Times, "“[Not having sex] helps me relax,” she said. “It’s not that I don’t care about how I look or how I come off to other people. But I have a little extra help caring less about it, because I don’t have to worry about attracting specific kinds of people for specific things.”

A 21-year-old wrote in to Men's Health curious why everyone he met seemed to only want a romantic relationship or be "demisexual," which means they only feel attraction to someone after forming a strong emotional connection.

It's fascinating to see the pendulum start to swing in the opposite direction as become more aware of some of the mental-health downsides to a practice that has been commonplace for decades.

At the end of the day, feelings aside, the stunt was a huge success for Lily in terms of exposure and content. So much so that she quickly announced a new plan to break the world record for sexual partners in a 24 hour span by trying to reach 1,000 — the current record, for anyone wondering, is 919 set in 2004.

Good luck, we think?

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Motherhood

Woman demands the secret to how working moms were able to keep up in the 90s

"They had a different batch of 24 hours."

FamPhiji|TikTok

Woman tries to discover 90s working moms' secret to balance

Being a mom is often a thankless job but it's also one that feels nearly impossible to do while still maintaining balance in other aspects of life. This is especially true for moms that also work outside the home.

They're somehow fitting in 40+ hours a week at an 8 to 5 while also keeping up with appointments, activities, special events, groceries, and housekeeping. Then there's the matter of fitting in time with your partner if you have one while also finding time for your friends and yourself.

There just simply doesn't seem to be enough hours in the day for working moms to do all that is expected of them. But many working moms grew up with working moms who somehow seemed to have this work-life balance thing all figured out. One mom took to the internet to demand to know the secret that moms from the 80s and 90s are keeping around this common struggle.

The mom uploaded a video to her account, FamPhiji to express her confusion on how her own mother was able to do everything while never appearing stressed.

"Am I the only mom that's actually confused at how her own mom was able to do this? How are you able to wake up, get yourself dressed, get me ready, take me to daycare or school, go to work, work a full shift," Phiji asks, "Get off, pick me up, take me home, make sure I was fed, make sure I was bathed, put me to bed, wake up and do it all again?"

Other moms shared Phiji's confusion on how their working moms were able to keep up with everything while maintaining their sanity.

"They had a different batch of 24 hours," one woman claims.

"They had real coke in their coke, energy drinks [keep] me standing," another mom jokes.

"Air quality was different," someone says.

@_phiji

I’m tired. #momtok #momsoftiktok #toddlermom #toddlertok #millenialmom #momlife #momstruggles #fyp

Others were more serious with their answers as they lamented about what moms in the 80s and 90s went through.

"Honey, it took me til adulthood to realize my mom was depressed," a commenter reveals.

"I don't think they had time for themselves. I think they just kept moving and never even stopped to think about how exhausted and miserable they were," someone suggests.

A mom from the generation in question chimed in to confirm the suspicion of others: "There was no balance. We just kept moving cause we knew what had to be done," she said.

So, maybe it wasn't magic or a super secret extra set of hours. Maybe it was the more likely scenario that they, too, were absolutely overwhelmed and exhausted but we didn't notice because we were children.

One day our own children will be asking how we made it all work and that's your time to tell them the truth—that work-life balance is a pretty much a myth (though it's a bit more real in other countries...).

Wherever you live and work, though, it takes equal partnership to make a household run smoothly and something will always get put down. It's up to you to prioritize what you need to hold, what you can delegate, and what you can set aside for another day.


This article originally appeared in January.

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She fell in love with endangered porpoises at age 7. Now, she's on a mission to save the ocean.

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When Rachel Heimke was seven, she realized what she wanted to do for the rest of her life. Little did she know a $40,000 BigFuture Scholarship would help her pursue her dreams.

Heimke and her parents were living an unconventional lifestyle, to say the least. The summer after she completed first grade, she and her parents boarded a sailboat and sailed from their hometown in Alaska down the Pacific Coast. The family would spend the next two years traveling on the water, passing Mexico and then sailing across the world to Australia before returning home. It was on the sailboat, watching whales and dolphins breach the water under their boat, that Heimke realized her life’s purpose.

“I was really obsessed with these little porpoises called Vaquitta, who only live in one tiny area of water off the coast of Mexico,” she recalled. “When I learned about them as a kid, there were only 22 left in the wild. Now, there are only ten.” Despite her interest, Heimke was never able to actually see any Vaquitta on her trip, both because of their inherent shyness and because they were so critically endangered due to detrimental fishing policies in the area. “That was my wakeup call,” she says. “I’ll probably never be able to see this porpoise, and I don’t want that to be true of other species.”

Now a young woman of 23, Heimke is realizing her childhood dream of ocean conservation by recently graduating with a Bachelor’s degree in ocean sciences and enrolling in a grad program in Canada to study science communication. Heimke is well on her way to achieving her childhood dream—but she acknowledges that none of this would have been possible without her ocean adventures as a child, the support of her parents, and significant financial support.

At 18, when Heimke was deciding where to study ocean sciences, she stumbled upon an opportunity from BigFuture, College Board's free college and career planning site. The opportunity was the BigFuture Scholarship, which provided students the chance to win a $40,000 scholarship by completing six action items on the website. Heimke was intrigued, since she didn’t need to provide an essay, her GPA, or any test scores to enter. Her eligibility was also not tied to citizenship status or family income, so she decided to give it a shot.

“One of the action items was just going on the BigFuture site and creating a list of colleges I was interested in,” said Heimke. Another item required her to apply for financial aid through FAFSA—something Heimke was planning to do anyway. Every completed action item gave students more chances to win the scholarship, so Heimke completed all six action items quickly.

Months later, Heimke’s parents ushered her over to a call over Zoom, where she met a BigFuture representative who had some surprising news: She was one of 25 students who had won the $40,000 BigFuture college scholarship. Each year she would receive $10,000 in scholarship funding, which would cover her entire tuition bill for all four years of schooling.

“That experience taught me that it’s really important to not give up on your goals and just go for opportunities,” said Heimke. “I never thought I would win anything, but I’ve learned it's worth applying anyway. Even a small scholarship of $1,000 can pay your rent for a month,” she said. “And If you write an essay that takes an hour and you win $5,000, that’s probably the most money per hour you’ll ever make in your life.”

The tuition money made it possible for her to attend college, and for her to apply to graduate school immediately afterward without any financial burdens.

“Now that I’m in graduate school and paying for rent and a phone bill and graduate school tuition, it’s truly a blessing to not have student loan debt on top of that,” Heimke said. Because of the BigFuture scholarship, Heimke doesn’t need to pay for her graduate program either—she’s able to fund her education with the money her parents saved by not having to pay for her undergraduate degree.

One of the biggest blessings, Heimke said, was not needing to delay graduate school to work or find extra funds. With climate change worsening, entering the workforce becomes increasingly important over time.

“I’m not sure exactly what I’ll do with my degrees, but I hope to have a lot of different jobs that ultimately will work toward saving our ocean,” she said.

As a child, witnessing marine life up close and personal was life-changing. Heimke’s goal is for future generations to have that experience, as she did.

To learn more and get started, visit bigfuture.org/scholarships.

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