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Patagonia founder donates his entire company to help address climate change

Conscious business at its finest.

patagonia, patagonia donated, patagonia founder

Valuing the planet is its business.

Patagonia is a brand synonymous with integrity. Millions of people love not only its high-quality athletic wear, but also the way the company consistently puts its money behind its principles—whether through donating a $10 million tax cut to help the environment or providing on-site childcare and other supportive policies for employees who are also parents.

Yvon Chouinard, founder of Patagonia, continues to prioritize impact over profit, as he recently announced that he’ll be giving away his multimillion dollar company. Not selling it. Not making public. Donating it.

The decision, Chouinard wrote in a statement, was made in order to put more money into addressing climate change while keeping the company’s values intact. Selling wouldn’t guarantee maintenance of those values or ensure that employees would keep their jobs. And going public would have been, as Chouinard put it, a “disaster,” explaining that “even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility.”

With “no good options available … we created our own,” Chouinard wrote.


Going forward, as CNBC explains, the company’s stock will go from privately owned to being owned by the Patagonia Purpose Trust. This trust, overseen by members of the Chouinard family and a few advisors, will receive all of the voting stock—which is a small 2% of the total—as a “permanent legal structure” to protect the business’s purpose.

Meanwhile Holdfast Collective, a nonprofit dedicated to environmental causes, will own the nonvoting stock, amounting to 98%. In other words, all profits not reinvested back into Patagonia will go toward saving the planet.

“Earth is now our only shareholder,” the statement read.

The unconventional business move is nothing unusual for the rock-climber-turned-billionaire with an unwavering commitment to sustainability. In an exclusive interview with The New York Times, Chouinard shared his hope that the announcement will “influence a new form of capitalism.”

In a time when megawealthy business owners seem less likely to donate their shares for the good of humanity and more likely as a tax evasion tactic, this new form of capitalism sounds more attractive than ever. Not only attractive, but possible, as Patagonia has continuously proven that a business can thrive while still being responsible. Now it's taking it a step further, truly making a better world more attainable.

There is often an unspoken, yet deeply ingrained belief that money—being the root of all evil and all—is what corrupts us. But perhaps it is instead the choices one makes with their power that determines their character. Wealth without consciousness is dangerous. The cost—like exploiting Earth’s finite resources—is great. Luckily purpose-driven leaders like Chouinard use their success to make the world a better place. Hopefully others will follow suit.

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O Organics make eating organic affordable

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Friendsgiving might have started as a novel alternative to Thanksgiving, but today it’s an American holiday in its own right.

For many, especially millennials and Gen Zers, Friendsgiving offers an opportunity to get creative with their celebrations without being obligated to outdated, even problematic traditions or having to break the bank.

However, some of us might not want to go to the extreme of only having pizza and beer. What if there were a way to balance the decadence of a traditional Thanksgiving meal while still keeping it easy and laid-back? And could we make it healthy too?

As it turns out, we can.

Here’s a super simple breakdown of what your next Friendsgiving prep could look like. An appetizer, salad, side, entree, and dessert. All done in an hour—even quicker if you assign certain dishes to different partygoers. #spreadsheetsrule

But wait, it gets better—all of these meals can be made organic at an affordable price, using O Organics® at Albertsons. O Organics helps shoppers find quality ingredients at reasonable prices every day of the year. Friendsgiving is no different.

Without further ado, let’s get cooking!

Appetizer: Charcuterie Board


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Nothing quite hits like the fancy, grown-up version of Lunchables. Crackers, meats, cheeses, and various fancy toppings that can be combined in endless ways. The easiest form of culinary creativity there is.

You already know how to make one of these bad boys, but here’s a basic template if you’re needing a dose of inspo:

Meats: Some tasty choices here are salami, prosciutto, sausage, etc. I made a smaller-scale board and decided to go with salami. If you or your friends aren’t a fan of pork, sliced turkey or smoked salmon are some yummy alternatives.

Cheese: The possibilities are endless here. You can even opt for a dairy-free cheese option!

Bread or Crackers: Artfully arranged. Speedily snacked upon. Some O Organics options here and here.

Fillers: this is where the charcuterie really shines. Fill in the spaces with splashes of color and flavor. Be sure to go for both savory and sweet. That means olives, sliced cucumbers, bell peppers, nuts, and a vibrant array of fresh or dried fruit. A yummy fruit spread doesn’t hurt either.

Time: 5 min

Salad: Squash And Feta Salad

Ingredients:

(3-4 servings)

1 small red onion (O Organics sells them in a bag)

1 bag O Organics frozen Butternut Squash

6 cups fresh O Organics spinach, arugula, kale, or whatever salad green you like

1/4 cup O Organics pecans

1/4 cup O Organics Extra Virgin Olive Oil

O Organics Lemon and Olive Oil Salad Dressing

CrumbledO Organics Goat Cheese

Salt and pepper

Chop some onions. Sautee them in olive oil. Add a bag of frozen squash. Dress some salad greens with dressing. Add the onions and squash. Top with pecans, cheese, salt and pepper. Badda bing badda boom.

Time: 10 minutes

Side: Autumn Seasoned Air Fryer “Roasted” Potatoes

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As any millennial will tell you, we love our air fryers. Nothing quite ticks all the quick, easy and healthy boxes quite like one. And if you haven’t yet had a perfectly crispy on the outside, buttery soft on the inside air fryer potato, then what are you waiting for?

Ingredients:

One 3 pound bag of O Organics red or russet potatoes—honestly any potato will do

2 Tablespoons O Organics olive oil

1 tsp Italian Seasoning

That’s it. No really.

Cut potatoes into one-inch pieces. Coat with olive oil. Sprinkle seasoning. Cook in an air fryer at 400 degrees for 10 minutes. Toss the potatoes in the basket and continue to cook for 8-10 minutes or until tender and crisp.

Time: 20 minutes. TOPS.

Entree: Coconut Chicken Curry

cravingsomethinghealthy.com

Because who needs turkey? This one pot piéce de rèsistance is the very essence of Friendsgiving—unique, versatile and not without a little spice.

Being the entree, this dish calls for a few more ingredients, but is honestly not much more demanding. You’re basically looking at 15 minutes for prep, and about 30 minutes to simmer.

Ingredients:

1 tablespoon O Organics olive oil

1 medium onion diced

2 teaspoons ginger minced

2 teaspoons green curry paste

2 teaspoons curry powder

2 cups O Organics Thai Style Curry Chicken Broth

1 large sweet potato peeled and cut into 1-inch dice

1 15-ounce can O Organics full-fat coconut milk

2 ½ cups O Organics cooked chicken breast

1 8.8 ounce package O Organics 7 Grains & Lentils Blend

1 16 ounce bag of O Organics frozen peas

½ teaspoon salt or to taste

Lime juice

Cilantro

Chopped O Organics cashews to garnish

Using a Dutch oven (or large pot with a lid), saute the onion and ginger in olive oil over medium heat, for about 4 minutes. Add the curry paste and curry powder and saute for one more minute.

Add the Thai Style Curry Chicken Broth and the diced sweet potato. Bring the mixture to a boil, and then cover with a lid, reduce the heat to medium-low and catch up with friends for 20 minutes while the dish simmers.

When the sweet potato is tender, shake the can of coconut milk well and pour it into the pot. Add the chicken, 7 Grains & Lentils Blend, and peas. Bring to a boil, and then reduce the heat and let the curry simmer for another 10 minutes.

Congrats! You are finished. You can add salt, lime juice, cilantro, extra curry powder/paste, or garnish with roasted cashews. Each bowl is customizable.

Time: 40 min

Dessert: Holiday Kettle Corn Bark

onbetterliving.com

Of course, you can always opt for pie, but sometimes people might want to opt for something a bit more bite-sized when it comes to desserts—especially after a hefty meal. This sweet and salty finger food does the trick quite nicely.

Ingredients:

1 bag (6 oz) O Organics Kettle Corn Organic Popcorn (about 9 cups)

1 bag (10 oz) O Organics Semi-Sweet Chocolate Chips

8 oz white chocolate, broken into small pieces

1 cup pistachios, roasted and salted

2/3 cup O Organics Dried Cranberries

2 tbsp O Organics Organic Coconut Oil

1 tsp salt

Line a 12x17-inch baking sheet with wax or parchment paper. Spread kettle corn on the lined baking sheet in one thin single layer. Put the semi-sweet chocolate chips with 1 tablespoon coconut oil in a microwave-safe bowl and microwave in 30-second intervals until the chocolate is melted and smooth. Drizzle the melted chocolate evenly over kettle corn, reserving about a 1/3 cup for finishing touches. Sprinkle the pistachios and cranberries over the kettle corn evenly.

Follow the same melting instructions for the white chocolate, then drizzle evenly over the kettle corn. You can follow with any remaining semi-sweet chocolate for a layered effect. Let the kettle corn stand for 5 minutes.

Place the kettle corn bark in the freezer for 10 minutes to harden. Once the bark has hardened, break into pieces.

Time: 20 minutes.

OR…if you want to make life even easier…just grab some pints of ice cream and call it a day. No judgment here.

Time: literally a few seconds to open the freezer and grab some bowls.

And there you have—a no muss, no fuss, healthy and affordable Friendsgiving spread. Spend less time in the kitchen and more time with your chosen family.

Get to your nearest Albertsons today and find everything you need to make these yummy dishes! No Albertsons in your area? You can also find O Organics products exclusively at Safeway, Vons, Jewel-Osco, ACME, Shaw’s, Star Market, Tom Thumb, Randalls, and Pavilions.

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The Story of Bottled Waterwww.youtube.com

Here are six facts from the video above by The Story of Stuff Project that I'll definitely remember next time I'm tempted to buy bottled water.

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via The Story of Stuff Project/YouTube


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