The Labour Party in the U.K. was looking for a new and imaginative way to appeal to women, and they came up with a genius idea.
Was it stronger, more vocal support for reproductive rights and safety?
Nope.
Was it a renewed emphasis on equal pay?
Negative.
Was it a promise to combat global oppression of women and girls and promote female autonomy at home and abroad?
Uh, no.
It was …
… a pink bus!
Seriously.
A pink freaking bus.