First these women were offended. Then they realized who was being offensive.
You might not be familiar with the idea of "fat talk," but chances are that you've done it. It's scary how freely and almost comically it's accepted in society to publicly bash our body image. As this genius ad shows, sometimes you have to get outside yourself to see the effect your self-talk has.
So this is just a bit hypocritical coming from a food company that runs ads that ask "What will you gain when you lose?" But we still like this video for what it says. If you agree, pass it on.