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Pillow fights on the streets of America? It's 2018, so why not.

Imagine walking down the street and having a man dressed as an elf toss you a pillow, while holding his own pillow in a fighting stance. What do you do?

You pillow fight, of course!


Thanks to fun-loving firefighter Brendan Edwards, the people of Boston are being challenged to pillow fights in the streets. Edwards, dressed as Will Ferrell's lovable character Buddy from the movie "Elf," tosses a pillow to passersby in the hopes that they'll engage in a friendly, fluffy duel—and people are loving it.

Video of the pillow fights have gone massively viral.

Edwards and his younger brothers, Ryan and Devin, decided they wanted to make a Christmas-themed video. They make videos together occasionally and upload them to Facebook, she says. Edwards already had the Buddy the Elf costume, and the idea to start pillow fights came up in the brothers' brainstorming, so they went with it.

"At first our goal was to make the video for our friends and family on Facebook," says Edwards, "but as the first day went on, we began to see the positive impact we were making and we started doing it to capture the joy these strangers were getting out of hitting an elf with a pillow."

The first video garnered 45 million views in a matter of days across various outlets, and Edwards joy-spreading fights have been picked up by news and media channels across the nation.

The old lady handing offer her water bottle all hold-my-earrings-like is the best part:

Pillow Fights with Strangers ft. Buddy the Elf

Pillow Fights with Strangers ft. Buddy the Elf..Music: Pennies from Heaven by Louis Prima.🎥: Ryan Sullivan.Inspired by: BigDawsTv Angrypicnic Steven Schapiro RossCreations

Posted by

Brendan Edwards on Tuesday, December 4, 2018

Edwards and company are using their viral fame to raise money for the Make-a-Wish foundation.

The pillow fights have truly become a family affair. Edwards' girlfriend, Hayley O'Loughlin, has now joined him in his surprise pillow street fight matches. She plays the role of Jovie—Zoey Deschanel's character from "Elf" who's Buddy's love interest.

Seriously, could they be any cuter?

[rebelmouse-image 19397722 dam="1" original_size="768x960" caption="Photo via Brendan Edwards/Facebook." expand=1]Photo via Brendan Edwards/Facebook.

In follow-up video, "Buddy" calls for "back-up," and "Jovie"—dressed in a pink and red elf costume—comes to the rescue. And this time around, Edwards is inviting viewers to donate to charity.

"While uploading the second video I noticed there was an option to add a 'Donation Button," says Edwards. "I considered the reach we made with the first video and the number of people that left such positive comments and thought, 'Well maybe I can give back somehow.' So I chose my favorite charity Make-A-Wish and hit upload."

ROUND 2: Pillow Fights With Strangers ft. Buddy the Elf AND JOVIE!

ROUND 2: Pillow Fights with Strangers ft. Buddy the Elf and JOVIE!..Music: Pennies from Heaven by Louis Prima.🎥: Ryan SullivanThe viral Buddy takes to the streets of Boston, MA once again to challenge the unexpected to PILLOW FIGHTS! Only this time he calls for back up... AND IT'S JOVIE!

Posted by Brendan Edwards on Monday, December 10, 2018

Keep on spreading that childlike joy and cheer, Buddy. Goodness knows we can all use some.

All images provided by Bombas

We can all be part of the giving movement

True

We all know that small acts of kindness can turn into something big, but does that apply to something as small as a pair of socks?

Yes, it turns out. More than you might think.

A fresh pair of socks is a simple comfort easily taken for granted for most, but for individuals experiencing homelessness—they are a rare commodity. Currently, more than 500,000 people in the U.S. are experiencing homelessness on any given night. Being unstably housed—whether that’s couch surfing, living on the streets, or somewhere in between—often means rarely taking your shoes off, walking for most if not all of the day, and having little access to laundry facilities. And since shelters are not able to provide pre-worn socks due to hygienic reasons, that very basic need is still not met, even if some help is provided. That’s why socks are the #1 most requested clothing item in shelters.

homelessness, bombasSocks are a simple comfort not everyone has access to

When the founders of Bombas, Dave Heath and Randy Goldberg, discovered this problem, they decided to be part of the solution. Using a One Purchased = One Donated business model, Bombas helps provide not only durable, high-quality socks, but also t-shirts and underwear (the top three most requested clothing items in shelters) to those in need nationwide. These meticulously designed donation products include added features intended to offer comfort, quality, and dignity to those experiencing homelessness.

Over the years, Bombas' mission has grown into an enormous movement, with more than 75 million items donated to date and a focus on providing support and visibility to the organizations and people that empower these donations. These are the incredible individuals who are doing the hard work to support those experiencing —or at risk of—homelessness in their communities every day.

Folks like Shirley Raines, creator of Beauty 2 The Streetz. Every Saturday, Raines and her team help those experiencing homelessness on Skid Row in Los Angeles “feel human” with free makeovers, haircuts, food, gift bags and (thanks to Bombas) fresh socks. 500 pairs, every week.

beauty 2 the streetz, skid row laRaines is out there helping people feel their beautiful best

Or Director of Step Forward David Pinson in Cincinnati, Ohio, who offers Bombas donations to those trying to recover from addiction. Launched in 2009, the Step Forward program encourages participation in community walking/running events in order to build confidence and discipline—two major keys to successful rehabilitation. For each marathon, runners are outfitted with special shirts, shoes—and yes, socks—to help make their goals more achievable.

step forward, helping homelessness, homeless non profitsRunning helps instill a sense of confidence and discipline—two key components of successful recovery

Help even reaches the Front Street Clinic of Juneau, Alaska, where Casey Ploof, APRN, and David Norris, RN give out free healthcare to those experiencing homelessness. Because it rains nearly 200 days a year there, it can be very common for people to get trench foot—a very serious condition that, when left untreated, can require amputation. Casey and Dave can help treat trench foot, but without fresh, clean socks, the condition returns. Luckily, their supply is abundant thanks to Bombas. As Casey shared, “people will walk across town and then walk from the valley just to come here to get more socks.”

step forward clinic, step forward alaska, homelessness alaskaWelcome to wild, beautiful and wet Alaska!

The Bombas Impact Report provides details on Bombas’s mission and is full of similar inspiring stories that show how the biggest acts of kindness can come from even the smallest packages. Since its inception in 2013, the company has built a network of over 3,500 Giving Partners in all 50 states, including shelters, nonprofits and community organizations dedicated to supporting our neighbors who are experiencing- or at risk- of homelessness.

Their success has proven that, yes, a simple pair of socks can be a helping hand, an important conversation starter and a link to humanity.

You can also be a part of the solution. Learn more and find the complete Bombas Impact Report by clicking here.

via UNSW

This article originally appeared on 07.10.21


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