Rachel Weidinger

Rachel Weidinger is an artist and community organizer who makes to illustrate what is possible. Her mediums are social forms and metaphors. Significant past works include Upwell (2011-2015), “We Are Very Hungry” (2010-2012), Scrap Eden (2006-2008), and Scrap House (2005).

In 2011, Rachel founded Upwell. Over the 3.5 years of Upwell’s existence, she went on to become the executive director of this nonprofit PR firm. Upwell’s clients were movements. The ocean was its first client. Rachel led the development and evolution of Upwell’s innovative big listening practices, coupling this big-data approach with the resiliency-increasing tactic of campaigning across a distributed network.