Like to drink? Don’t be an amateur. Here’s the right way to get drunk.

Alcohol PSAs suck. There, I said it. Either you get the apocalyptic, Debbie Downer, your-life-is-going-to-be-ruined-by-drinking shame-campaign or you see these completely uncritical portrayals of “responsible drinking” in beer commercials that mask the sometimes sloppy reality of booze. This Australian campaign has a better idea. I think we ALL know someone who needs to see this,…

Alcohol PSAs suck. There, I said it. Either you get the apocalyptic, Debbie Downer, your-life-is-going-to-be-ruined-by-drinking shame-campaign or you see these completely uncritical portrayals of “responsible drinking” in beer commercials that mask the sometimes sloppy reality of booze. This Australian campaign has a better idea. I think we ALL know someone who needs to see this, am I right?

The series has a bunch of videos, ranging from 10 seconds to a minute. Here are just a couple:


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Skills

People share the ’10 second decisions’ that meaningfully improved their lives forever

Culture

An Eastern European asked Americans why they’re so ‘nice and cordial.’ The replies were totally wholesome.

Nostalgia

20 forgotten foods and drinks from the 1980s that Gen Xers are still hankering for

Mental Health

The 90-second emotional reset that’s changing lives and is backed by Harvard science