Pitch Us

Upworthy reaches a massive audience with meaningful stories every day, and we're looking for original stories that support our mission of creating a better world. That's where you come in. We're currently accepting pitches from freelancers for stories that are:

  • Surprising
    Is the topic, narrative, character, or outcome something truly new?

  • Meaningful
    If a million people saw this story, would it make the world a better place?

  • Visual
    Are there enough visual elements to engage readers who might be skimming on a phone?

  • Shareable
    Would you share it? Would your friends share it? Most importantly, would your mom's friend share it?

What else should you know about our freelance program?

Our stories are generally short (usually less than 500 words), but we're open to unusual ideas that will resonate with millions of people, and we love to experiment. Most stories of this short length will be paid at a fair base rate with traffic and distribution bonuses, and all of that will be hashed out in your contract if we decide to work together.

Got other questions?

Read our site, check out our Facebook page, and see if you think your stories would be a good fit for Upworthy. Then, if you’re a freelancer, fill out this form to receive an information packet about the types of stories we’re looking for and the best ways to pitch us.

Video pitches should be directed to links@upworthy.com. PR inquiries and requests for coverage should be directed to press@upworthy.com. All other PR and campaign inquiries should be directed to this form.