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upworthy

isu 1 grand prix

This is a story of triumph, creativity, and hundreds of busted desk chairs.

In 2010, Tsuyoshi Tahara of Kyotanabe, Japan, was trying to save his struggling photography studio. Tahara's business and the other small businesses on his block were struggling to compete with high-end malls and new supermarkets popping up in their city.

So Tahara thought big and came up with the perfect way to bring shoppers back: a race with rolling office chairs.

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